Pre-Show RSAC Week:
CISO 360 Unplugged | San Francisco 2026
CISO x CMO x CEO Fireside Lunch
Trust at the Table in the Era of AI and Social Media
How are we building trust and traction in our companies and brand?
Are we aligned – or building, marketing and buying in parallel cyber universes?
When brand channels, AI tools and social platforms intersect, who is accountable when technology risk becomes reputational risk?
Who owns AI? Security, Marketing – or both?
📅 Date: Monday 23 March 2026
🕕 Time: 12:30 PM – 3:00 PM PT
📍 Where: LongHouse | 83 Minna | San Francisco | Only a 7-Minute Walk from Moscone Center
Pulse Unplugged | San Francisco | Fireside Lunch: CISO x CMO x CEO 360 is designed to bridge cyber worlds that depend on each other, yet often struggle to align – and rarely engage together on stage! Join this candid conversation to explore how security and marketing leaders can collaborate more effectively to build credibility, trust, and impact.
Join to help share the future CISO-CMO-CEO triangle that balances innovation and resilience. Close the gap between credibility and market narrative and strengthen CISO buyer-Cyber CMO vendor understanding. AI is no longer just a security tool or a marketing accelerator, it is a trust amplifier or a trust destroyer. As AI and social media platforms increasingly shape the public face of our organisations, who ultimately owns the trust risk?
We aim to bridge gaps in ownership, pace and AI governance.
- Security→ CISO operational realities. CISOs assume “this sits in marketing’s stack.”
- Story → Cyber CMO market execution and brand pressures. Marketers assume “security is handling it.”
- Strategy → CEO / Founder strategic vision. Board assumes “someone owns AI governance.”
Bringing these perspectives together on stage encourages sharper positioning, better products, stronger trust, and ultimately a more mature cybersecurity ecosystem.
- How can CISOs and CMOs better communicate value to build credible narratives that resonate with boards, customers, and the market?
- How can CISOs and CMOs align when AI tools and social media platforms are embedded in marketing, customer engagement and product development? How can CMO velocity align with CISO guardrails?
- Where should governance sit? How can organisations move quickly without compromising security, privacy or credibility?
- What has fundamentally changed in how trust is built, tested, and communicated?
- How can Cyber CMOs truly stand out in a crowded marketplace?
- How can CMOs and CISOs work together to build lasting trust in cybersecurity brands?
Questions to CISOs
- What builds or destroys your trust in a cyber vendor?
- Where is the biggest disconnect between vendor messaging and your reality?
- How do you get and keep the attention of today’s CISO?
- What can CISOs learn from CMOs about AI and communication?
- What do CISOs actually want to say to the marketing community?
Questions to Cyber CMOs
- What builds trust with CISOs today – proof, posture, partnerships?
- How should we talk about AI without creating fear or fatigue?
- What does meaningful CISO engagement look like beyond pipeline metrics?
- Does AI “belong” with the CISO, the CMO – or both?
Questions to Founders / CEOs
- How do we align product truth, security posture, and brand promise?
- What does commercial trust look like in an agentic, AI-driven security world?
- Who owns AI risk inside our organisation?
- How do we balance innovation velocity with resilience
Timings:
12:30 PM – 1:00 PM Welcome Drinks and Networking
1:00 PM – 3:00 PM Fireside & Lunch
3:00 PM – 3:30 PM Networking and Drinks
Chatham House Rule. Open and honest conversation.
Kindly Sponsored by
Cerby is the identity automation platform purpose-built to secure disconnected applications—those that fall outside the reach of traditional identity security tools. By integrating with existing IAM, IGA, and PAM systems, Cerby brings centralized access controls, automates manual security tasks, and extends governance across your entire application ecosystem. IT and security teams gain complete visibility and control, reducing risk and operational overhead. Founded in 2020, Cerby is backed by leading investors and trusted by enterprises across the globe. www.cerby.com/demo
“I’ve been to a LOT of RSA events in my time & Cyber Fangs is up there in my favourites. Standing room only, great food, great discussion & super sharp remarks from Caleb & Gary that were on point for what CISOs were thinking (but not saying) at that moment. Sparked a lively debate of CISOs vs. CMOs which was well worth my time & left me with some great ideas & new friends! I’ll be back in 2026!”
CISO – Anecdotes
Who Should Join and Why?
This is a discussion for CISOs, Cyber CMOs and Cyber Founders /CEOs.
*Please note, we have limited space (90 person capacity). Priority places will be given to the 3 groups below. A waiting list will operate.
- CISO and Director of Cybersecurity (corporate inhouse security)
- CMO and Head of Marketing (cybersecurity companies)
- Founder, CEO, CTO, CISO (cybersecurity companies)
1️⃣ Why Should CISOs ad Cyber CxOs Attend?
Because trust is now a revenue driver – not just a risk function.
- A candid forum to say what you really think about cybersecurity marketing
- A chance to shape how vendors communicate security credibility
- Insight into how CMOs are using AI in brand, messaging and influence
2️⃣ Why Should Cyber CMOs Attend?
Because credibility is now your most valuable asset.
- Direct access to CISOs – hear what resonates (and what doesn’t)
- A safe space to ask what security leaders really look for
- Insight into how AI is reshaping both threat and marketing landscapes
- Alignment conversations with CEOs on long-term brand trust
3️⃣ Why Should CEOs & Cyber Founders Attend?
Because alignment between product, security, and brand defines enterprise value.
- A real-time pulse on what CISOs expect from vendors
- Clarity on how marketing narratives impact buyer confidence
- Strategic perspective on AI ownership and accountability
- Sharper thinking and fewer blind spots
About the Venue: LongHouse
Just around the corner from Moscone Center, Longhouse is a rare SoMa gem: a light-filled loft with turn-of-the-century warehouse charm and an open floor plan that invites conversation!
Meet The Panel (partial)
Belsasar (Bel) Lepe | Co-founder and CEO | Cerby
Bel was previously the Head of Product at Impira, where he led the company’s product life cycle, helping drive a 4x increase in revenue. Prior to his role at Impira, Bel was co-founder and CTO at Ooyala where he led a global product, design, and engineering team of 300+ Ooyalans spanning five countries and seven offices. Ooyala achieved two successful exits totaling over $440M. Bel began his career as an engineer at Google working on Enterprise Collaboration products and studied Computer Science at Stanford University. He is an active advisor and investor in start ups, with a specific focus in Latin America.
Gary R. Hayslip | VP, Senior Security Adviser | Field CISO | Halcyon
Gary is an experienced Global Security Executive with a proven track record of delivering innovative security programs that protect billion-dollar enterprises at every touchpoint. He is intensely focused on driving continuous improvement to maximize the efficiency of security programs while minimizing costs. As an insightful thought leader, he possesses strong business acumen and a commitment to organizational mission, values, and goals. He has demonstrated the ability to collaborate with all levels of an organization to champion new ideas, gain buy-in, and build consensus. Hayslip brings extensive experience in information technology, security leadership, physical security, and risk management to his role as the Senior Security Advisor | Field CISO for Halcyon.ai. His previous executive positions include multiple roles as Chief Information Security Officer, Chief Information Officer, Deputy Director of IT, and Chief Privacy Officer for the U.S. Navy (Active Duty), the U.S. Navy (Federal Government employee), the City of San Diego, California, Webroot Software, and SoftBank Investments (Vision Fund & Vision Fund II). Hayslip is a proven cybersecurity expert with excellent communication and public speaking skills. He is skilled at explaining complex security and risk concepts to audiences with different levels of knowledge. Hayslip has earned a reputation as a highly effective communicator, author, and keynote speaker. He co-authored the “CISO Desk Reference Guide: A Practical Guide for CISOs – Volumes 1 & 2,” “The Executive Primer: An Executive’s Guide to Security Programs,” “Developing Your Cybersecurity Career Path,” and the “The Essential Guide to Cybersecurity for SMBs.” He recently coauthored and published “Mastering Third Party Risk,” a guide aimed specifically for security practitioners to help them manage the risk exposure to organizations from vendors and supply chains. These books are among the top resources for helping CISOs improve their leadership and business skills. Hayslip currently serves as an independent director on several boards and advises various other security and technology firms. He is an active member of the cybersecurity community and belongs to professional organizations such as ISC2, NACD, ISACA, and Infragard. Hayslip holds several professional certifications, including CISSP, CISA, and CRISC, and has earned a BS in Information Systems Management from the University of Maryland, University College, and an MBA from San Diego State University. LinkedIn Profile: http://www.linkedin.com/in/ghayslip
James Alliband | Head of Marketing | Risk Ledger
James is a cybersecurity marketing leader who blends deep technical roots with category-driven growth strategy. Over the past decade in B2B SaaS, he has built and scaled demand engines, repositioned products, and helped reshape well-known brands including Check Point, Carbon Black, and Tessian. Today, as Head of Marketing at Risk Ledger, he leads the team redefining third-party risk management through Active Supply Chain Security.
Meet The Host
Pulse Conferences is the meeting place for global security and resilience leaders. Our core community includes CISOs, senior cybersecurity practitioners and Chief Security Officers, directors of corporate security, and leaders responsible for resilience, geopolitical intelligence, risk and investigations.
Always practitioner-led, our international flagship congresses, regional conferences and local roundtables – CISO 360 and CSO 360 series – provide benchmarking and collaboration opportunities where the brightest minds can innovate and move business agendas forward. The Pulse passion is in connecting people at the right time, in the right place.
Pulse pillars are: Global Intimacy, Cross-Security Connection, Practitioner Leadership, and Independent Voice. We combine local insight with global perspectives on what works and what doesn’t. Our events are practitioner-led and innovation-supported, bringing front-line CISOs and CSOs together with trusted partners in a productive, ecosystem-driven environment. Independently owned and authentically positioned, Pulse creates credible, discreet spaces for candid dialogue under The Chatham House Rule.
Recognising that innovation and communication are also part of the resilience puzzle, Pulse hosts Cyber CMO 360 gatherings — bringing together CMOs and senior marketing leaders from across the cybersecurity industry to exchange perspectives and connect with the wider security leadership community.
Kindly Sponsored by Platinum Protector
