Leader Converter - Pulse conferences

PULSE CONFERENCES

Industry Benchmark Conversion Rates

Stage	Conversion Rate (Approx.)	Description
Website Visitor → Lead	0.5–2%	Initial interest conversion
Lead → MQL	10–20%	Marketing qualified lead
MQL → SQL	20–40%	Sales qualified lead
SQL → Opportunity	20–40%	Active sales opportunity
Opportunity → Closed-Won	10–25%	Successful conversion to customer

Sponsorship Investment Amount ($)

Expected Number of Prospects

Guaranteed 1-2-1 Meetings

Prospects → Leads (%)

1-2-1 Meetings → Opportunities (%)

Lead → MQL (%)

MQL → SQL (%)

SQL → Opportunity (%)

Opportunity → Closed-Won (%)

Average Deal Value ($)

Metric	Quantity	Cost per Unit	Conversion Rate